Live · V1
+ Contact Edition 001 · Apr 2026
Cost Per Meeting Calculator · CEE Sales Math
The Verdict

You're losing €53.460/year on cost you don't see.

Each held meeting costs you €364 — once ramp, recruiting, and turnover are baked in. The Signal-Based System does the same job for €67. 5.4× cheaper

Every founder says hiring an SDR in CEE is cheap. Then I ask: what's your cost per held meeting? Nobody knows. The math says €364. That's not cheap — that's €364 every time someone shows up on a call.

Finding · 01
The ramp tax.
First 3 months are full cost, 50% output. That's €3.750 wasted before they're productive.
Finding · 02
The churn cycle.
Average tenure: 15 months. Then you start over. Recruiting + ramp = €6.750 per cycle.
Finding · 03
The tool bloat.
Average stack: 8.3 tools, €187/rep/month. Outbound-heavy: €500+.
Annual Savings €53.460
SDR / Meeting €364
System / Meeting €67
Save / Meeting €297
Your SDR
Croatia median: €1.800 · Berlin: €3.500
Industry avg: €187/rep · Outbound-heavy: €500+
Management, office, enablement · ~20% of salary
Average: 8–10 · Top quartile: 15–20
Industry: 70–80%
Signal-Based System
AI scoring + automation · Range: €800–1.200
Typical: 12–20
Industry avg: 14–16
Industry avg: 3.1–3.2
Job ads, interviews · €2.000–5.000
Annual Savings · The Number You Show Your CFO
€53.460
15 conversations × 12 months
SDR / Meeting
€364
System / Meeting
€67
Save / Meeting
€297
12-Month Cumulative Spend
Two lines, twelve months. Recruiting fires the SDR line above zero in month one — the gap only widens from there. This is what your bank account sees.
A · Cost Comparison
Three views of the same dollar — what looks cheap on a payroll spreadsheet, what it actually costs once ramp and turnover bleed in, and what a system replaces it with.
B · 12-Month Cumulative Spend
Same money, twelve months. Recruiting fires the SDR line above zero in month one — the gap only widens from there.
C · The Hidden Costs
€3.750
Ramp waste
3 months × 50% output
€6.750
Turnover cycle cost
recruiting + ramp
0.8x
Replacements / year
15-month tenure
Reference data · 2026
Numbers behind the calculator — pulled from public reports and aggregated SDR datasets. Use them to sanity-check the inputs above.
Metric Average Top Quartile Source
Finding · 04

You know the cost. Now check if you're targeting the right people.

Most founders spend €200–350 per meeting — then half of those meetings don't convert because the ICP wasn't right from the start. 10 questions. 2 minutes. No signup.

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